Award Category: Best New Business
Our Best New Business Awards will celebrate a new business which demonstrates innovation, creative and strategic thinking. To be eligible, the business must have an ABN and be less than two years old (this includes ALL business activity, including changes to business structures or entities).
Finalist Details
Just over a year old, Wheelie Essential was founded by Lynda Holt, a wheelchair user since birth. Her lived experience drives the company's mission to enhance independence and improve daily life through accessible, innovative products with personalised service.
During a business trip, Lynda discovered the practicality and style of the Phoenix Instinct bag, which revolutionised her experience as a wheelchair user. Realising a gap in the market, Lynda began offering these bags, which led to the creation of Wheelie Essential.
"The brand is deeply committed to giving back and as a Paralympic silver medallist (shot put), Lynda advocates for the dignity and capabilities of people with disability through speaking engagements and disability expos. Setting a new standard in the industry, Wheelie Essential ensures that every product offered is reflects its motto ""Differently Able, Equally Awesome."""
